Recently, Taco Bell has continued its assault on the popular conscience with meme-worthy creations like Doritos Locos Tacos, which sold more than half a billion units in their first year. In his book Taco USA, journalist Gustavo Arellano argues that these Mexican-American hybrids were “a gateway drug…a bridge, a guide, for the American gut,” providing a safe entry point Mexican food even as it appeared to mangle its ingredients and origins. next to dozens of other local fast-food Mexican chains. By 1967, there were 100 Taco Bells operating in L.A. Taco Bell was founded in California in 1962 by Glen Bell, an entrepreneur who had previously run a hot-dog stand called Bell’s Drive-In, as well as a taco joint called Taco-Tia. CrunchWrap Supremes have power like that.
Among people who actively hate and avoid fast food, Taco Bell is often the one exception they’ll make.
From branding coups like the “FourthMeal” slogan and the iconic chihuahua, to the invention of a language all of its own, the chain has captured our imagination with its sometimes bizarro antics and its munchies-friendly image. While Taco Bell might not quite match the global success of some its fast-food competitors, it’s pop-culture cachet is near untouchable.
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